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    <title><![CDATA[Management & Marketing -> Columns]]></title>
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    <description>The latest news from India's most respected business daily.</description>
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      <title><![CDATA[Sweatshop nations]]></title>
      <description><![CDATA[About 10 days ago, after more than 1,100 workers were crushed in the collapse of Rana Plaza, an eight-storey sweatshop owned by an Awami League politician, some of the world&#39;s leading garment and fashion labels signed up to a legally binding code.]]></description>
      <link>http://www.business-standard.com/india/news/sweatshop-nations/517705/</link>
      <pubDate>Wed, 22 May 2013 21:48:00 +0530</pubDate>
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      <title><![CDATA[No room for HR]]></title>
      <description><![CDATA[One of my friends works in the infrastructure advisory services arm of a ratings agency.]]></description>
      <link>http://www.business-standard.com/india/news/no-room-for-hr/517012/</link>
      <pubDate>Fri, 17 May 2013 22:38:00 +0530</pubDate>
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      <title><![CDATA[The sting in the tale]]></title>
      <description><![CDATA[When the cobra stings, the remedy has to be instant.]]></description>
      <link>http://www.business-standard.com/india/news/the-sting-intale/515684/</link>
      <pubDate>Thu, 09 May 2013 21:48:00 +0530</pubDate>
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      <title><![CDATA[Office gossip can be good...]]></title>
      <description><![CDATA[In the midst of all the hullabaloo over Marissa Mayer&#39;s now famous (or infamous, depending on which side of the fence you sit) email to Yahoo!s, we might have just missed a significant point.]]></description>
      <link>http://www.business-standard.com/india/news/office-gossip-can-be-good/514327/</link>
      <pubDate>Mon, 29 Apr 2013 21:48:00 +0530</pubDate>
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      <title><![CDATA[When HR meets economics]]></title>
      <description><![CDATA[The annual review meeting is on to fix the budget for the financial year.]]></description>
      <link>http://www.business-standard.com/india/news/when-hr-meets-economics/513894/</link>
      <pubDate>Thu, 25 Apr 2013 21:48:00 +0530</pubDate>
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      <title><![CDATA[Age-old problems]]></title>
      <description><![CDATA[Educated Indians are proud of their democracy, and it remains a big selling point in global destinations, especially vis-&agrave;-vis China (our own emerging Great Satan).]]></description>
      <link>http://www.business-standard.com/india/news/age-old-problems/513730/</link>
      <pubDate>Wed, 24 Apr 2013 21:48:00 +0530</pubDate>
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      <title><![CDATA[Incredibly unsafe]]></title>
      <description><![CDATA[Okay, maybe the 398 people out of 480 to whom the Federation of Indian Chambers of Commerce and Industry (Ficci) spoke for its survey on the &quot;present tourism scenario&quot; were smoking something.]]></description>
      <link>http://www.business-standard.com/india/news/incredibly-unsafe/511323/</link>
      <pubDate>Wed, 10 Apr 2013 21:48:00 +0530</pubDate>
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    <item>
      <title><![CDATA[CAT work-outs]]></title>
      <description><![CDATA[The right hand does not know what the left hand does.]]></description>
      <link>http://www.business-standard.com/india/news/cat-work-outs/510393/</link>
      <pubDate>Fri, 05 Apr 2013 22:40:00 +0530</pubDate>
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      <title><![CDATA[Can brands bounce back?]]></title>
      <description><![CDATA[India brownwashed Australia last month - a 4-0 win is as comprehensive as one can get.]]></description>
      <link>http://www.business-standard.com/india/news/can-brands-bounce-back/510217/</link>
      <pubDate>Thu, 04 Apr 2013 21:48:00 +0530</pubDate>
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      <title><![CDATA[Shirk-from-home]]></title>
      <description><![CDATA[In her nearly two-year stint at Yahoo!, Marissa Mayer has made headlines thrice when at 37, she became the youngest CEO of a Fortune 500 company; when she joined office within two weeks of becoming a mother; and when she banned work-from-home for all employees in February.]]></description>
      <link>http://www.business-standard.com/india/news/shirk-from-home/508958/</link>
      <pubDate>Thu, 28 Mar 2013 21:44:00 +0530</pubDate>
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      <title><![CDATA[Shyamal Majumdar Guilty even without proof]]></title>
      <description><![CDATA[You have been accused of sexual harassment.]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-guilty-even-without-proof/506614/</link>
      <pubDate>Thu, 14 Mar 2013 21:44:00 +0530</pubDate>
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      <title><![CDATA[Kanika Datta Necessary virtues]]></title>
      <description><![CDATA[P N C Menon got it about right.]]></description>
      <link>http://www.business-standard.com/india/news/kanika-datta-necessary-virtues/506458/</link>
      <pubDate>Wed, 13 Mar 2013 21:48:00 +0530</pubDate>
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      <title><![CDATA[What they dont teach you]]></title>
      <description><![CDATA[Riya, my roommate's friend, works in advertising.]]></description>
      <link>http://www.business-standard.com/india/news/what-they-don\t-teach-you/505791/</link>
      <pubDate>Sat, 09 Mar 2013 00:40:00 +0530</pubDate>
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      <title><![CDATA[Madhukar Sabnavis Regional mixes]]></title>
      <description><![CDATA[Imagine if in 1947 Sardar Vallabhbhai Patel did not succeed in annexing all 562 princely states to create a united India?]]></description>
      <link>http://www.business-standard.com/india/news/madhukar-sabnavis-regional-mixes/505082/</link>
      <pubDate>Tue, 05 Mar 2013 00:50:00 +0530</pubDate>
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      <title><![CDATA[HR as a change agent]]></title>
      <description><![CDATA[Woven into the history of India s growth story is the rise of its telecom sector.]]></description>
      <link>http://www.business-standard.com/india/news/hr-aschange-agent/504947/</link>
      <pubDate>Mon, 04 Mar 2013 00:17:00 +0530</pubDate>
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      <title><![CDATA[Kanika Datta Medias Big Day]]></title>
      <description><![CDATA[In a multimedia feature called &quot;The making of India's Budget&quot; on the Business Standard website, former finance minister Yashwant Sinha makes the point that this annual exercise touches every aspect and every department of the Government of India in some way or the other.]]></description>
      <link>http://www.business-standard.com/india/news/kanika-datta-media\s-big-day/504404/</link>
      <pubDate>Thu, 28 Feb 2013 00:48:00 +0530</pubDate>
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      <title><![CDATA[Winning women over]]></title>
      <description><![CDATA[Financially independent women who are active purchase decision makers may sound like a clich&eacute; by now, but the fact is that the economic power of women is revolutionary.]]></description>
      <link>http://www.business-standard.com/india/news/winning-women-over/502892/</link>
      <pubDate>Mon, 18 Feb 2013 00:07:00 +0530</pubDate>
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      <title><![CDATA[Blockbuster branding]]></title>
      <description><![CDATA[When Munni sang about Zandu in the 2010 blockbuster Dabangg, the endorsement that the balm got was unintended.]]></description>
      <link>http://www.business-standard.com/india/news/blockbuster-branding/502893/</link>
      <pubDate>Mon, 18 Feb 2013 00:06:00 +0530</pubDate>
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    <item>
      <title><![CDATA[Reservations on reservation]]></title>
      <description><![CDATA[&quot;Sir, there is a reason reservations are given.]]></description>
      <link>http://www.business-standard.com/india/news/reservationsreservation/501691/</link>
      <pubDate>Sat, 09 Feb 2013 00:30:00 +0530</pubDate>
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      <title><![CDATA[Growth markets in rural India]]></title>
      <description><![CDATA[By focusing on a third of the total districts in India that showed demand resilience, most durable product companies could have attained about 60 per cent of their rural growth ambitions over the past few years.]]></description>
      <link>http://www.business-standard.com/india/news/growth-markets-in-rural-india/500884/</link>
      <pubDate>Mon, 04 Feb 2013 00:37:00 +0530</pubDate>
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    <item>
      <title><![CDATA[What is the alternative to China]]></title>
      <description><![CDATA[China is established as the world&rsquo;s manufacturing floor in no small measure.]]></description>
      <link>http://www.business-standard.com/india/news/what-isalternative-to-china/500885/</link>
      <pubDate>Mon, 04 Feb 2013 00:36:00 +0530</pubDate>
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      <title><![CDATA[Madhukar Sabnavis Creative while being sensitive]]></title>
      <description><![CDATA[Popular culture &ndash; films, music, TV shows, magazines, literature and so on &ndash; both reflects and influences social behaviour.]]></description>
      <link>http://www.business-standard.com/india/news/madhukar-sabnavis-creative-while-being-sensitive/500645/</link>
      <pubDate>Fri, 01 Feb 2013 00:54:00 +0530</pubDate>
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      <title><![CDATA[Shyamal Majumdar The imposter syndrome]]></title>
      <description><![CDATA[Sonia Sotomayor is one of the nine most powerful judges in the US.]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-the-\imposter-syndrome\/500630/</link>
      <pubDate>Fri, 01 Feb 2013 00:45:00 +0530</pubDate>
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      <title><![CDATA[Kanika Datta Just do it]]></title>
      <description><![CDATA[E Sreedharan is something of a folk hero to educated urban Indians whereas Dinesh Mohan is not.]]></description>
      <link>http://www.business-standard.com/india/news/kanika-datta-just-do-it/500532/</link>
      <pubDate>Thu, 31 Jan 2013 00:50:00 +0530</pubDate>
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    <item>
      <title><![CDATA[Learn to manage the millennials]]></title>
      <description><![CDATA[The highly competitive Generation Y presents great opportunity to the HR manager with its need for constant learning and the ability to multitask.]]></description>
      <link>http://www.business-standard.com/india/news/learn-to-managemillennials/500060/</link>
      <pubDate>Mon, 28 Jan 2013 00:27:22 +0530</pubDate>
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    <item>
      <title><![CDATA[The shift towards umbrella branding is inescapable]]></title>
      <description><![CDATA[Should a firm organise all its market offerings under the common umbrella brand name (for instance, Tata) or should it maintain a portfolio of independent brands (Fanta, Sprite, Kinley, etc.]]></description>
      <link>http://www.business-standard.com/india/news/\the-shift-towards-umbrella-branding-is-inescapable\/500061/</link>
      <pubDate>Mon, 28 Jan 2013 00:26:28 +0530</pubDate>
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      <title><![CDATA[Placements light years ahead]]></title>
      <description><![CDATA[Top salaries are reaching a new high and landing on the laps of one-year full-time MBA graduates.]]></description>
      <link>http://www.business-standard.com/india/news/placements-light-years-ahead/499749/</link>
      <pubDate>Thu, 24 Jan 2013 00:26:00 +0530</pubDate>
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      <title><![CDATA[Placements light years ahead ]]></title>
      <description><![CDATA[Top notch salaries reaching a new high are falling into the laps of one-year full time MBA graduates.]]></description>
      <link>http://www.business-standard.com/india/news/placements-light-years-ahead-/499724/</link>
      <pubDate>Wed, 23 Jan 2013 00:47:00 +0530</pubDate>
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      <title><![CDATA[The world survived 2012, so can telecom]]></title>
      <description><![CDATA[A litany of bad news throughout last year has put the Indian telecom sector under stress.]]></description>
      <link>http://www.business-standard.com/india/news/the-world-survived-2012-so-can-telecom/499408/</link>
      <pubDate>Mon, 21 Jan 2013 00:27:22 +0530</pubDate>
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      <title><![CDATA[Shyamal Majumdar The CEO salary debate]]></title>
      <description><![CDATA[Are India Inc&rsquo;s CEOs overpaid?]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-the-ceo-salary-debate/499177/</link>
      <pubDate>Fri, 18 Jan 2013 00:45:35 +0530</pubDate>
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      <title><![CDATA[Kanika Datta A little restraint]]></title>
      <description><![CDATA[The endorsements grow more extravagant each year.]]></description>
      <link>http://www.business-standard.com/india/news/kanika-datta-a-little-restraint/499041/</link>
      <pubDate>Thu, 17 Jan 2013 00:54:00 +0530</pubDate>
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      <title><![CDATA[Rigour of a global 2-year MBA in one year]]></title>
      <description><![CDATA[The learning in a one-year full time MBA at the IIMs is not compromised as compared with the learning gained in the two-year programme offered at these institutes.]]></description>
      <link>http://www.business-standard.com/india/news/rigoura-global-2-year-mba-in-one-year/498986/</link>
      <pubDate>Wed, 16 Jan 2013 00:52:00 +0530</pubDate>
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      <title><![CDATA[Innovation powered by brand stretching]]></title>
      <description><![CDATA[Extending brands have become increasingly important in the last decade of consumerism as new product launches have gone up substantially.]]></description>
      <link>http://www.business-standard.com/india/news/innovation-powered-by-brand-stretching/498211/</link>
      <pubDate>Wed, 09 Jan 2013 00:27:00 +0530</pubDate>
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      <title><![CDATA[Alokananda Chakraborty Why the ecosystem matters]]></title>
      <description><![CDATA[Michael May, one of a handful of the people in world history to regain some vision from total blindness, had great difficulty making sense of the visual world when he looked around him after four decades of complete darkness.]]></description>
      <link>http://www.business-standard.com/india/news/alokananda-chakraborty-whyecosystem-matters/498012/</link>
      <pubDate>Tue, 08 Jan 2013 00:41:38 +0530</pubDate>
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      <title><![CDATA[Winning at the place of purchase]]></title>
      <description><![CDATA[In a world where snap judgements by consumers can make or break a brand, packaging form and aesthetics have a crucial role in deciding if the product will make it to the shopper&rsquo;s trolley.]]></description>
      <link>http://www.business-standard.com/india/news/winning-atplacepurchase/497916/</link>
      <pubDate>Mon, 07 Jan 2013 00:45:34 +0530</pubDate>
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      <title><![CDATA[Madhukar Sabnavis Ad themes of 2012]]></title>
      <description><![CDATA[It&rsquo;s the start of a new year and a good time to reflect on the year gone by.]]></description>
      <link>http://www.business-standard.com/india/news/madhukar-sabnavis-ad-themes2012/497666/</link>
      <pubDate>Fri, 04 Jan 2013 00:59:00 +0530</pubDate>
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      <title><![CDATA[Shyamal Majumdar Who will teach the teachers?]]></title>
      <description><![CDATA[Sandhya has studied up to class V in a government-aided school in West Bengal&rsquo;s Andul.]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-who-will-teachteachers/497629/</link>
      <pubDate>Fri, 04 Jan 2013 00:41:53 +0530</pubDate>
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    <item>
      <title><![CDATA[Should the government mandate women directors on corporate boards?]]></title>
      <description><![CDATA[&ldquo;In a society in which women were culturally brainwashed into believing that they are inferior to men, mindsets do not allow for voluntary nomination of women on corporate boards.]]></description>
      <link>http://www.business-standard.com/india/news/shouldgovernment-mandate-women-directorscorporate-boards/497630/</link>
      <pubDate>Fri, 04 Jan 2013 00:31:00 +0530</pubDate>
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      <title><![CDATA[Kanika Datta The ascent of Indian business]]></title>
      <description><![CDATA[Ratan Tata demitted office as chairman of the Tata group in a blaze of congratulatory comment that, in a sense, says much about the strengths and weaknesses of Indian business in a globalised world.]]></description>
      <link>http://www.business-standard.com/india/news/kanika-datta-the-ascentindian-business/497563/</link>
      <pubDate>Thu, 03 Jan 2013 00:50:59 +0530</pubDate>
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    <item>
      <title><![CDATA[New informed consumer]]></title>
      <description><![CDATA[Over the last decade or so, there has been a deluge of information that the consumer has been inundated with.]]></description>
      <link>http://www.business-standard.com/india/news/new-informed-consumer/497158/</link>
      <pubDate>Mon, 31 Dec 2012 00:55:00 +0530</pubDate>
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      <title><![CDATA[ That overrated viewership data]]></title>
      <description><![CDATA[When it was announced in October that the release of the Television Audience Measurement (TAM) data for nearly next 10 weeks would be suspended to ensure smooth transition from the analogue to digital platform, some broadcasters and agencies welcomed the announcement.]]></description>
      <link>http://www.business-standard.com/india/news/-that-overrated-viewership-data/497159/</link>
      <pubDate>Mon, 31 Dec 2012 00:01:03 +0530</pubDate>
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      <title><![CDATA[Students as customers]]></title>
      <description><![CDATA[Work, by its nature, cannot run smoothly for long.]]></description>
      <link>http://www.business-standard.com/india/news/students-as-\customers\/497016/</link>
      <pubDate>Sat, 29 Dec 2012 00:06:00 +0530</pubDate>
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    </item>
    <item>
      <title><![CDATA[Lean principles for services]]></title>
      <description><![CDATA[Unlike in factories, waste is usually hidden when it comes to services.]]></description>
      <link>http://www.business-standard.com/india/news/lean-principles-for-services/496496/</link>
      <pubDate>Mon, 24 Dec 2012 00:18:28 +0530</pubDate>
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    <item>
      <title><![CDATA[Kanika Datta Jeffersons Children?]]></title>
      <description><![CDATA[Thomas Babington Macaulay&rsquo;s famous Minute on Education (1835) underscored a simple fact: Britain was the world&rsquo;s most powerful nation at the time.]]></description>
      <link>http://www.business-standard.com/india/news/kanika-datta-jefferson\s-children/496117/</link>
      <pubDate>Thu, 20 Dec 2012 00:43:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/kanika-datta-jefferson\s-children/496117/</guid>
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    <item>
      <title><![CDATA[Alokananda Chakraborty Cricket, a love story]]></title>
      <description><![CDATA[The Indian cricket team has built many brands.]]></description>
      <link>http://www.business-standard.com/india/news/alokananda-chakraborty-cricketlove-story/495139/</link>
      <pubDate>Tue, 11 Dec 2012 00:45:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/alokananda-chakraborty-cricketlove-story/495139/</guid>
    </item>
    <item>
      <title><![CDATA[The power of aspiration]]></title>
      <description><![CDATA[Great brands fire people&rsquo;s hopes and ambitions.]]></description>
      <link>http://www.business-standard.com/india/news/the-poweraspiration/495023/</link>
      <pubDate>Mon, 10 Dec 2012 00:56:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-poweraspiration/495023/</guid>
    </item>
    <item>
      <title><![CDATA[Shyamal Majumdar Making job exchanges work]]></title>
      <description><![CDATA[When top executives of TeamLease, India&rsquo;s largest staffing solutions company, walked into the office of the Mangalore Employment Exchange in 2010, what they saw was almost surreal.]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-making-job-exchanges-work/494738/</link>
      <pubDate>Fri, 07 Dec 2012 00:15:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/shyamal-majumdar-making-job-exchanges-work/494738/</guid>
    </item>
    <item>
      <title><![CDATA[Madhukar Sabnavis Brands becoming Big Brother]]></title>
      <description><![CDATA[The American elections are prophetic.]]></description>
      <link>http://www.business-standard.com/india/news/madhukar-sabnavis-brands-becoming-big-brother/494548/</link>
      <pubDate>Wed, 05 Dec 2012 00:55:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/madhukar-sabnavis-brands-becoming-big-brother/494548/</guid>
    </item>
    <item>
      <title><![CDATA[Partners are often unsure about the time a partnership needs to flourish]]></title>
      <description><![CDATA[* Increased competition and the &lsquo;non-compete&rsquo; agreement: Typically, a JV is between two seasoned players who want to come together to bring and grow a brand new entity.]]></description>
      <link>http://www.business-standard.com/india/news/\partnersoften-unsure-abouttimepartnership-needs-to-flourish\/493588/</link>
      <pubDate>Mon, 26 Nov 2012 00:56:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/\partnersoften-unsure-abouttimepartnership-needs-to-flourish\/493588/</guid>
    </item>
    <item>
      <title><![CDATA[Industrial relations in tough times]]></title>
      <description><![CDATA[The divide between brick and click industries is no longer the topic of an intense debate like it was a decade ago.]]></description>
      <link>http://www.business-standard.com/india/news/industrial-relations-in-tough-times/493586/</link>
      <pubDate>Mon, 26 Nov 2012 00:56:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/industrial-relations-in-tough-times/493586/</guid>
    </item>
    <item>
      <title><![CDATA[Shyamal Majumdar Googles airport test]]></title>
      <description><![CDATA[Your flight is cancelled and you are stuck at the airport with this guy for the next three hours.]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-google\s-\airport-test\/493311/</link>
      <pubDate>Fri, 23 Nov 2012 00:11:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/shyamal-majumdar-google\s-\airport-test\/493311/</guid>
    </item>
    <item>
      <title><![CDATA[Is CAT a valid test?]]></title>
      <description><![CDATA[&nbsp;The Indian Institutes of Management (IIMs) need to be credited for giving a paradigm shift to the common admission test (CAT), which was just a &ldquo;speed test&" earlier.]]></description>
      <link>http://www.business-standard.com/india/news/is-catvalid-test/493259/</link>
      <pubDate>Thu, 22 Nov 2012 00:54:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/is-catvalid-test/493259/</guid>
    </item>
    <item>
      <title><![CDATA[Kanika Datta The soft power we ignore]]></title>
      <description><![CDATA[In parrying overtures from the Tata group, the management of US-based Orient Express Hotels may imply otherwise, but if there is one thing at which India can justly claim to outstrip global standards by miles it is the quality of service in the domestic hospitality business.]]></description>
      <link>http://www.business-standard.com/india/news/kanika-datta-the-soft-power-we-ignore/493239/</link>
      <pubDate>Thu, 22 Nov 2012 00:09:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/kanika-datta-the-soft-power-we-ignore/493239/</guid>
    </item>
    <item>
      <title><![CDATA[Connecting the digital way]]></title>
      <description><![CDATA[It is encouraging to see a lot of Indian companies across industries engaging customers in the digital landscape.]]></description>
      <link>http://www.business-standard.com/india/news/connectingdigital-way/492869/</link>
      <pubDate>Mon, 19 Nov 2012 00:44:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/connectingdigital-way/492869/</guid>
    </item>
    <item>
      <title><![CDATA[Alokananda Chakraborty Why occasion ads fail to deliver]]></title>
      <description><![CDATA[Pick up any newspaper from the last five days, and you will find an overwhelming majority of advertisements that begin with the same two words: Iss/This Diwali.]]></description>
      <link>http://www.business-standard.com/india/news/alokananda-chakraborty-why-\occasion-ads\-fail-to-deliver/492448/</link>
      <pubDate>Tue, 13 Nov 2012 00:54:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/alokananda-chakraborty-why-\occasion-ads\-fail-to-deliver/492448/</guid>
    </item>
    <item>
      <title><![CDATA[What customers want]]></title>
      <description><![CDATA[Leela is a regular shopper at one of Bangalore&rsquo;s leading departmental store.]]></description>
      <link>http://www.business-standard.com/india/news/what-customers-want/492330/</link>
      <pubDate>Mon, 12 Nov 2012 00:05:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/what-customers-want/492330/</guid>
    </item>
    <item>
      <title><![CDATA[Shyamal Majumdar Are you emotionally intelligent?]]></title>
      <description><![CDATA[The All India Council for Technical Education has made a good beginning by deciding to test the emotional quotient (EQ) of aspiring management graduates in the Common Management Admission Test that it conducts every year for 3,700 management institutions (excluding the IIMs) in the country.]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-are-you-emotionally-intelligent/492062/</link>
      <pubDate>Fri, 09 Nov 2012 00:12:53 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/shyamal-majumdar-are-you-emotionally-intelligent/492062/</guid>
    </item>
    <item>
      <title><![CDATA[Madhukar Sabnavis The power of visuals]]></title>
      <description><![CDATA[I am not an art expert, but I love it and enjoy visiting museums when I go abroad.]]></description>
      <link>http://www.business-standard.com/india/news/madhukar-sabnavis-the-powervisuals/491385/</link>
      <pubDate>Fri, 02 Nov 2012 00:49:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/madhukar-sabnavis-the-powervisuals/491385/</guid>
    </item>
    <item>
      <title><![CDATA[The self-review is one of the worst ideas in performance management]]></title>
      <description><![CDATA[There&rsquo;s absolutely no reason why a company needs to conduct annual reviews.]]></description>
      <link>http://www.business-standard.com/india/news/\the-self-review-is-onethe-worst-ideas-in-performance-management\/490929/</link>
      <pubDate>Mon, 29 Oct 2012 00:20:12 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/\the-self-review-is-onethe-worst-ideas-in-performance-management\/490929/</guid>
    </item>
    <item>
      <title><![CDATA[Innovating to excel]]></title>
      <description><![CDATA[Companies are realising the value of investing in R&amp;D innovations in Asian markets.]]></description>
      <link>http://www.business-standard.com/india/news/innovating-to-excel/490928/</link>
      <pubDate>Mon, 29 Oct 2012 00:17:10 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/innovating-to-excel/490928/</guid>
    </item>
    <item>
      <title><![CDATA[Outsourcing from periphery to core]]></title>
      <description><![CDATA[Conventional wisdom suggests that functions like sales and marketing that are often make-or-break decision for companies, should not be outsourced.]]></description>
      <link>http://www.business-standard.com/india/news/outsourcingperiphery-to-core/490927/</link>
      <pubDate>Mon, 29 Oct 2012 00:13:13 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/outsourcingperiphery-to-core/490927/</guid>
    </item>
    <item>
      <title><![CDATA[New digital divide]]></title>
      <description><![CDATA[Let me start with a bet.]]></description>
      <link>http://www.business-standard.com/india/news/new-digital-divide/490934/</link>
      <pubDate>Mon, 29 Oct 2012 00:09:47 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/new-digital-divide/490934/</guid>
    </item>
    <item>
      <title><![CDATA[Shyamal Majumdar How to be a good subordinate]]></title>
      <description><![CDATA[Many years ago, I was privy to this conversation between a young executive and his colleague who was a few years senior to him.]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-how-to-begood-subordinate/490664/</link>
      <pubDate>Fri, 26 Oct 2012 00:32:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/shyamal-majumdar-how-to-begood-subordinate/490664/</guid>
    </item>
    <item>
      <title><![CDATA[Kanika Datta Foreign hands across the waters]]></title>
      <description><![CDATA[Ken Gorin and Praveen Khandelwal have probably never heard of each other.]]></description>
      <link>http://www.business-standard.com/india/news/kanika-datta-foreign-hands-acrosswaters/490570/</link>
      <pubDate>Thu, 25 Oct 2012 00:20:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/kanika-datta-foreign-hands-acrosswaters/490570/</guid>
    </item>
    <item>
      <title><![CDATA[Gamification business strategy or fad?]]></title>
      <description><![CDATA[Management experts say traditional training isn&rsquo;t keeping pace with the world that we live in now and that companies need to change the way they engage with their employees.]]></description>
      <link>http://www.business-standard.com/india/news/gamification-business-strategy-or-fad/490269/</link>
      <pubDate>Mon, 22 Oct 2012 00:45:37 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/gamification-business-strategy-or-fad/490269/</guid>
    </item>
    <item>
      <title><![CDATA[Ajit Balakrishnan Under-appreciated and lied to]]></title>
      <description><![CDATA[You have this absolutely brilliant idea that is sure to make millions for your company, but when you moot it at a meeting, your colleagues pooh-pooh it.]]></description>
      <link>http://www.business-standard.com/india/news/ajit-balakrishnan-under-appreciatedlied-to/489934/</link>
      <pubDate>Thu, 18 Oct 2012 00:59:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/ajit-balakrishnan-under-appreciatedlied-to/489934/</guid>
    </item>
    <item>
      <title><![CDATA[Online videos boost brand equity]]></title>
      <description><![CDATA[Meet Shreemi, the modern, earning, young consumer that many brand marketers are trying to influence.]]></description>
      <link>http://www.business-standard.com/india/news/online-videos-boost-brand-equity/489537/</link>
      <pubDate>Mon, 15 Oct 2012 00:55:20 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/online-videos-boost-brand-equity/489537/</guid>
    </item>
    <item>
      <title><![CDATA[Go online, save time and money]]></title>
      <description><![CDATA[With more than 300 per cent growth in the users of social media in the past three years, it is imperative that recruiters and employers focus energies on platforms like LinkedIn, Twitter, Facebook, Youtube and blogs.]]></description>
      <link>http://www.business-standard.com/india/news/go-online-save-timemoney/489534/</link>
      <pubDate>Mon, 15 Oct 2012 00:48:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/go-online-save-timemoney/489534/</guid>
    </item>
    <item>
      <title><![CDATA[Shyamal Majumdar Long faces & snide comments]]></title>
      <description><![CDATA[The CEO of a large infrastructure company says a diminishing order book remains his biggest problem, but he is equally worried about the long faces in the scores of cubicles outside his corner office.]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-long-facessnide-comments/489267/</link>
      <pubDate>Fri, 12 Oct 2012 00:06:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/shyamal-majumdar-long-facessnide-comments/489267/</guid>
    </item>
    <item>
      <title><![CDATA[Kanika Datta Double trouble in single windows]]></title>
      <description><![CDATA[The &ldquo;single window&" by any other name to promote corporate investment has held a constant allure since the mid-nineties for governments in a hurry to push economic growth.]]></description>
      <link>http://www.business-standard.com/india/news/kanika-datta-double-trouble-in-single-windows/489167/</link>
      <pubDate>Thu, 11 Oct 2012 00:53:57 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/kanika-datta-double-trouble-in-single-windows/489167/</guid>
    </item>
    <item>
      <title><![CDATA[Managing HQ & local relationships]]></title>
      <description><![CDATA[Indian companies have rapidly increased the pace of globalising their sales and operational footprint in the last decade.]]></description>
      <link>http://www.business-standard.com/india/news/managing-hqlocal-relationships/488786/</link>
      <pubDate>Mon, 08 Oct 2012 00:50:39 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/managing-hqlocal-relationships/488786/</guid>
    </item>
    <item>
      <title><![CDATA[Loyalty coalitions]]></title>
      <description><![CDATA[Since the launch of Lever Brothers in India in 1988, FMCG companies have built brands and defined the brand marketing landscape.]]></description>
      <link>http://www.business-standard.com/india/news/loyalty-coalitions/488789/</link>
      <pubDate>Mon, 08 Oct 2012 00:27:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/loyalty-coalitions/488789/</guid>
    </item>
    <item>
      <title><![CDATA[V S Mahesh The people that count]]></title>
      <description><![CDATA[The new optimism generated in Indian corporate circles by the recently announced bold policies of the central government deserves to be nurtured.]]></description>
      <link>http://www.business-standard.com/india/news/v-s-mahesh-the-people-that-count/488681/</link>
      <pubDate>Sat, 06 Oct 2012 00:45:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/v-s-mahesh-the-people-that-count/488681/</guid>
    </item>
    <item>
      <title><![CDATA[Madhukar Sabnavis Improbable but possible]]></title>
      <description><![CDATA[When Superman flies over Metropolis, the viewer knows it is unreal &mdash; a flight of fantasy, literally.]]></description>
      <link>http://www.business-standard.com/india/news/madhukar-sabnavis-improbablepossible/488575/</link>
      <pubDate>Fri, 05 Oct 2012 00:08:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/madhukar-sabnavis-improbablepossible/488575/</guid>
    </item>
    <item>
      <title><![CDATA[The TVC had a gorgeous underdog quality with no big celebrities]]></title>
      <description><![CDATA[The Mera Number Kab Aayega TVC for Pepsi is still as relevant today as it was back in 2001, when we did it.]]></description>
      <link>http://www.business-standard.com/india/news/\the-tvc-hadgorgeous-underdog-qualityno-big-celebrities\/488078/</link>
      <pubDate>Mon, 01 Oct 2012 00:48:03 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/\the-tvc-hadgorgeous-underdog-qualityno-big-celebrities\/488078/</guid>
    </item>
    <item>
      <title><![CDATA[A platform for next-gen business]]></title>
      <description><![CDATA[For three years now, global CEOs, in survey after survey, have said that dealing with change was their top-ranking challenge.]]></description>
      <link>http://www.business-standard.com/india/news/a-platform-for-next-gen-business/488076/</link>
      <pubDate>Mon, 01 Oct 2012 00:41:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/a-platform-for-next-gen-business/488076/</guid>
    </item>
    <item>
      <title><![CDATA[Managing workplace diversity]]></title>
      <description><![CDATA[Why should a successful organisation embrace diversity?]]></description>
      <link>http://www.business-standard.com/india/news/managing-workplace-diversity/487350/</link>
      <pubDate>Mon, 24 Sep 2012 00:42:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/managing-workplace-diversity/487350/</guid>
    </item>
    <item>
      <title><![CDATA[Alokananda Chakraborty All agog over nothing ]]></title>
      <description><![CDATA[A couple of weeks ago, the Indian media was all agog with reports about how the Board of Control for Cricket in India (BCCI) raised an objection to a television commercial released by Subrata Roy&rsquo;s Sahara Group to promote its newly launched Q Shop, touted as the adulteration-free retail chain.]]></description>
      <link>http://www.business-standard.com/india/news/alokananda-chakraborty-all-agog-over-nothing-/486697/</link>
      <pubDate>Tue, 18 Sep 2012 00:16:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/alokananda-chakraborty-all-agog-over-nothing-/486697/</guid>
    </item>
    <item>
      <title><![CDATA[Employees first, customers second]]></title>
      <description><![CDATA[It&rsquo;s not important to be called the boss in the work place.]]></description>
      <link>http://www.business-standard.com/india/news/employees-first-customers-second/486593/</link>
      <pubDate>Mon, 17 Sep 2012 00:37:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/employees-first-customers-second/486593/</guid>
    </item>
    <item>
      <title><![CDATA[Shyamal Majumdar Talent that whispers]]></title>
      <description><![CDATA[Tirunesh Dibaba won the women&rsquo;s 10,000 metres gold medal at the London Olympic Games.]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-talent-that-whispers/486321/</link>
      <pubDate>Fri, 14 Sep 2012 00:55:40 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/shyamal-majumdar-talent-that-whispers/486321/</guid>
    </item>
    <item>
      <title><![CDATA[Kanika Datta Same difference]]></title>
      <description><![CDATA[In 1994, in the first heady flush of economic reform, I wrote a breathlessly hopeful article in Business Standard that talked about the prospect of buying McDonald&rsquo;s hamburgers, petrol from a Shell outlet, power from, say, China Light and Power, phone services from AT&amp;T and so on and so forth.]]></description>
      <link>http://www.business-standard.com/india/news/kanika-datta-same-difference/486229/</link>
      <pubDate>Thu, 13 Sep 2012 00:30:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/kanika-datta-same-difference/486229/</guid>
    </item>
    <item>
      <title><![CDATA[Deliver like Dominos Pizza]]></title>
      <description><![CDATA[I have been reading the horror stories about how the cash-on-delivery model of payment touted by the e-commerce companies in India is the root of all their troubles and may ultimately lead to their ruin.]]></description>
      <link>http://www.business-standard.com/india/news/deliver-like-domino\s-pizza/485836/</link>
      <pubDate>Mon, 10 Sep 2012 00:39:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/deliver-like-domino\s-pizza/485836/</guid>
    </item>
    <item>
      <title><![CDATA[Firms are learning how to leverage social media]]></title>
      <description><![CDATA[Every marketer wants his new product launch to be successful &mdash; ensure his product flies off the shelf while keeping costs low and profit margins high.]]></description>
      <link>http://www.business-standard.com/india/news/\firmslearning-how-to-leverage-social-media\/485135/</link>
      <pubDate>Mon, 03 Sep 2012 00:53:14 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/\firmslearning-how-to-leverage-social-media\/485135/</guid>
    </item>
    <item>
      <title><![CDATA[Reverse mentoring]]></title>
      <description><![CDATA[Many big corporations in India are trying a new trick to stay at the cutting edge.]]></description>
      <link>http://www.business-standard.com/india/news/reverse-mentoring/485134/</link>
      <pubDate>Mon, 03 Sep 2012 00:48:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/reverse-mentoring/485134/</guid>
    </item>
    <item>
      <title><![CDATA[Shyamal Majumdar Time for self-regulation?]]></title>
      <description><![CDATA[Human resource, or HR, development is one of the key portfolios that K C Chakrabarty handles as the Reserve Bank of India (RBI) deputy governor.]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-time-for-self-regulation/484907/</link>
      <pubDate>Fri, 31 Aug 2012 00:24:21 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/shyamal-majumdar-time-for-self-regulation/484907/</guid>
    </item>
    <item>
      <title><![CDATA[Perfect TRP is like a quest for the Holy Grail]]></title>
      <description><![CDATA[The NDTV legal suit against TAM has unleashed a huge amount of epiphany on the unreliable nature of television ratings in this country.]]></description>
      <link>http://www.business-standard.com/india/news/perfect-trp-is-likequest-forholy-grail/484750/</link>
      <pubDate>Wed, 29 Aug 2012 00:28:30 +0530</pubDate>
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      <title><![CDATA[Harvesting talent for business needs]]></title>
      <description><![CDATA[Indian business leaders today are a visionary lot &mdash; companies are going global, setting scorching growth rates, innovating to reach the bulk of the pyramid, bringing in operational efficiencies.]]></description>
      <link>http://www.business-standard.com/india/news/harvesting-talent-for-business-needs/484465/</link>
      <pubDate>Mon, 27 Aug 2012 00:48:08 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/harvesting-talent-for-business-needs/484465/</guid>
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      <title><![CDATA[Ajit Balakrishnan B-schools and their discontents]]></title>
      <description><![CDATA[On the face of it, times have never been as good for management schools worldwide as they are now.]]></description>
      <link>http://www.business-standard.com/india/news/ajit-balakrishnan-b-schoolstheir-discontents/484039/</link>
      <pubDate>Thu, 23 Aug 2012 00:35:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/ajit-balakrishnan-b-schoolstheir-discontents/484039/</guid>
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      <title><![CDATA[Alokananda Chakraborty Friends as brand endorsers]]></title>
      <description><![CDATA[Airtel has an interesting campaign on air currently that says: &ldquo;I, me, myself&hellip;boring hai/ &lsquo;us&rsquo; and &lsquo;we&rsquo; interesting hai/Internet hai toh friendship hai/Friendship hai toh sharing hai.]]></description>
      <link>http://www.business-standard.com/india/news/alokananda-chakraborty-friends-as-brand-endorsers/483812/</link>
      <pubDate>Tue, 21 Aug 2012 00:04:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/alokananda-chakraborty-friends-as-brand-endorsers/483812/</guid>
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      <title><![CDATA[Creating advantage from adversity]]></title>
      <description><![CDATA[A business environment characterised by increasing complexity and volatility is creating significant challenges for organisations in India today.]]></description>
      <link>http://www.business-standard.com/india/news/creating-advantageadversity/483686/</link>
      <pubDate>Mon, 20 Aug 2012 00:26:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/creating-advantageadversity/483686/</guid>
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      <title><![CDATA[Shyamal Majumdar Failing the test]]></title>
      <description><![CDATA[Sam Pitroda would often say at least 90 per cent of Indian universities are providing below par education.]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-failingtest/483437/</link>
      <pubDate>Fri, 17 Aug 2012 00:43:06 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/shyamal-majumdar-failingtest/483437/</guid>
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      <title><![CDATA[Kanika Datta The CSR mandate]]></title>
      <description><![CDATA[Standing committees of Parliament are not always known for making constructive suggestions on Bills they are set up to scrutinise.]]></description>
      <link>http://www.business-standard.com/india/news/kanika-datta-the-csr-\mandate\/483370/</link>
      <pubDate>Thu, 16 Aug 2012 00:46:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/kanika-datta-the-csr-\mandate\/483370/</guid>
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      <title><![CDATA[Ensuring a prosperous future]]></title>
      <description><![CDATA[In periods of economic uncertainty, maintaining a strong customer focus assumes renewed focus as the wariness to invest by businesses is quite apparent.]]></description>
      <link>http://www.business-standard.com/india/news/ensuringprosperous-future/483067/</link>
      <pubDate>Mon, 13 Aug 2012 00:18:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/ensuringprosperous-future/483067/</guid>
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    <item>
      <title><![CDATA[About the part and the whole]]></title>
      <description><![CDATA[Ingredient branding refers to the concept where a product has a distinct brand name (host brand) associated with the product as a whole but where one or more of its constituent attributes is associated with different brand names (ingredient brands).]]></description>
      <link>http://www.business-standard.com/india/news/aboutpartthe-whole/483074/</link>
      <pubDate>Mon, 13 Aug 2012 00:09:37 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/aboutpartthe-whole/483074/</guid>
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      <title><![CDATA[V S Mahesh Back to service school]]></title>
      <description><![CDATA[Feargal Quinn, the legendary head of the SuperQuinn food retail chain in Ireland, used to tell his frontline staff: &ldquo;I do not want any salesman in this company who tries to push products to customers.]]></description>
      <link>http://www.business-standard.com/india/news/v-s-mahesh-back-to-service-school/482275/</link>
      <pubDate>Sat, 04 Aug 2012 00:55:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/v-s-mahesh-back-to-service-school/482275/</guid>
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    <item>
      <title><![CDATA[Shyamal Majumdar Maruti couldve done better]]></title>
      <description><![CDATA[No one knows yet who killed Awanish Kumar Dev, general manager (HR) of Maruti Suzuki India Limited, who was mercilessly beaten up and burnt to death inside the factory at Manesar.]]></description>
      <link>http://www.business-standard.com/india/news/shyamal-majumdar-maruti-could\ve-done-better/482162/</link>
      <pubDate>Fri, 03 Aug 2012 00:29:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/shyamal-majumdar-maruti-could\ve-done-better/482162/</guid>
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      <title><![CDATA[Madhukar Sabnavis Jugaad - Maximum for minimum]]></title>
      <description><![CDATA[I remember a famous Fevicol commercial, showing a bus ambling along with people precariously perched inside it and above it &mdash; an oft-seen sight in semi-urban and rural India.]]></description>
      <link>http://www.business-standard.com/india/news/madhukar-sabnavis-jugaad-maximum-for-minimum/482187/</link>
      <pubDate>Fri, 03 Aug 2012 00:10:39 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/madhukar-sabnavis-jugaad-maximum-for-minimum/482187/</guid>
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      <title><![CDATA[R Gopalakrishnan The next leadership challenge - employee engagement]]></title>
      <description><![CDATA[The gruesome episode at Maruti&rsquo;s Manesar plant is a wake-up call for India Inc.]]></description>
      <link>http://www.business-standard.com/india/news/r-gopalakrishnan-the-next-leadership-challenge-employee-engagement/482055/</link>
      <pubDate>Thu, 02 Aug 2012 00:19:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/r-gopalakrishnan-the-next-leadership-challenge-employee-engagement/482055/</guid>
    </item>
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      <title><![CDATA[Kanika Datta The jobs paradox]]></title>
      <description><![CDATA[Just four or five years after the big bang reforms of 1991, a market survey company asked me to rank job preferences among fresh graduates and MBAs.]]></description>
      <link>http://www.business-standard.com/india/news/kanika-datta-the-jobs-paradox/482087/</link>
      <pubDate>Thu, 02 Aug 2012 00:18:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/kanika-datta-the-jobs-paradox/482087/</guid>
    </item>
    <item>
      <title><![CDATA[Jostling for a bigger slice]]></title>
      <description><![CDATA[Premiumisation continues to be one of the most significant trends in the FMCG sector with consumers shifting across categories and also upgrading within categories.]]></description>
      <link>http://www.business-standard.com/india/news/jostling-forbigger-slice/481726/</link>
      <pubDate>Mon, 30 Jul 2012 00:32:46 +0530</pubDate>
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