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    <title><![CDATA[Supplements -> the strategist]]></title>
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      <title><![CDATA[Back in the race]]></title>
      <description><![CDATA[Planning a go-to-market strategy is a balancing act.]]></description>
      <link>http://www.business-standard.com/india/news/back-inrace/517204/</link>
      <pubDate>Mon, 20 May 2013 00:10:00 +0530</pubDate>
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      <title><![CDATA[Invisible bias]]></title>
      <description><![CDATA[We commonly see ourselves as accurate and rational evaluators of others and their actions.]]></description>
      <link>http://www.business-standard.com/india/news/invisible-bias/517205/</link>
      <pubDate>Mon, 20 May 2013 00:09:00 +0530</pubDate>
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      <title><![CDATA[Marketing via YouTube]]></title>
      <description><![CDATA[Much like Facebook where brands host their own pages to serve as a community platform for users to congregate and interact with the brand, marketers are using YouTube to host individual brand &lsquo;channels&rsquo;.]]></description>
      <link>http://www.business-standard.com/india/news/marketing-via-youtube/517209/</link>
      <pubDate>Mon, 20 May 2013 00:08:00 +0530</pubDate>
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      <title><![CDATA[Employees as partners]]></title>
      <description><![CDATA[Employees first, customers second was probably one of the early concepts that were aimed at empowering the workforce.]]></description>
      <link>http://www.business-standard.com/india/news/employees-as-partners/517210/</link>
      <pubDate>Mon, 20 May 2013 00:07:00 +0530</pubDate>
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      <title><![CDATA[People give more weight to their own opinions Francesca Gino]]></title>
      <description><![CDATA[A subjective sense of power can lead to dominance in team discussions, with detrimental effects for performance and learning, Francesca Gino tells Alokananda ChakrabortyResearch suggests that half the decisions in organisations fail.]]></description>
      <link>http://www.business-standard.com/india/news/people-give-more-weight-to-their-own-opinions-francesca-gino/517211/</link>
      <pubDate>Mon, 20 May 2013 00:06:00 +0530</pubDate>
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      <title><![CDATA[Trained manpower is key to success in the service business Anjan Chatterjee]]></title>
      <description><![CDATA[A brief history of the enterpriseMy wife Suchhanda Chatterjee and I launched our first restaurant Only Fish in 1992 in Mumbai, which was rebranded Oh! Calcutta in 1996.]]></description>
      <link>http://www.business-standard.com/india/news/trained-manpower-is-key-to-success-inservice-business-anjan-chatterjee/517212/</link>
      <pubDate>Mon, 20 May 2013 00:05:00 +0530</pubDate>
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      <title><![CDATA[The top 10 business bestsellers]]></title>
      <description><![CDATA[LEAN IN: WOMEN, WORK, AND THE WILL TO LEAD by Sheryl SandbergPublished by Random House IndiaPrice Rs 499Facebooks chief operating officer urges women to pursue their careers while asking men to lean in to their familiesACCIDENTAL GENIUS: USING WRITING TO GENERATE YOUR BEST IDEAS, INSIGHT AND CONTENT by Mark LevyPublished by Collins BusinessPrice Rs 299Learn the secrets to freewriting and how to overcome internal editorBUSINESS SUTRA: A VERY INDIAN APPROACH TO MANAGEMENT by Devdutta PattanaikPublished by Aleph PublisherPrice Rs 695The book uses stories from Hindu, Jain and Buddhist mythologies to understand business situationsTO SELL IS HUMAN: THE SURPRISING TRUTH ABOUT MOVING OTHERS by Daniel H PinkPublished by RiverheadPrice $28.5The author uses a mix of social science, survey research and stories to explore the science behind salesCONSCIOUS CAPITALISM: LIBERATING THE HEROIC SPIRIT OF BUSINESS by John Mackey, Rajendra S.]]></description>
      <link>http://www.business-standard.com/india/news/the-top-10-business-bestsellers/517213/</link>
      <pubDate>Mon, 20 May 2013 00:04:00 +0530</pubDate>
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    <item>
      <title><![CDATA[The strategist quiz (306)]]></title>
      <description><![CDATA[A management professor coined a term when studying the cases of the disk drive industry.]]></description>
      <link>http://www.business-standard.com/india/news/the-strategist-quiz-306/517214/</link>
      <pubDate>Mon, 20 May 2013 00:03:00 +0530</pubDate>
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    <item>
      <title><![CDATA[Answers to last weeks quiz (#305)]]></title>
      <description><![CDATA[Name the automobile brand and its manufacturer who uses this brand line &quot;Dive it again, James&quot;.]]></description>
      <link>http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-305/517215/</link>
      <pubDate>Mon, 20 May 2013 00:02:00 +0530</pubDate>
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      <title><![CDATA[India on cyber attackers radar]]></title>
      <description><![CDATA[Click on graphicIndia has seen a 280 per cent increase in bot infections that is continuing to spread to a larger number of emerging cities.]]></description>
      <link>http://www.business-standard.com/india/news/indiacyber-attackers-radar/517217/</link>
      <pubDate>Mon, 20 May 2013 00:01:00 +0530</pubDate>
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      <title><![CDATA[Catch them where you can]]></title>
      <description><![CDATA[It is difficult being a marketer in the digital age but now you feel you are on top of things.]]></description>
      <link>http://www.business-standard.com/india/news/catch-themyou-can/516089/</link>
      <pubDate>Mon, 13 May 2013 00:10:00 +0530</pubDate>
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      <title><![CDATA[Leading a frugal life]]></title>
      <description><![CDATA[I know that it is unfashionable, but I continue to be a representative of old world middle class values.]]></description>
      <link>http://www.business-standard.com/india/news/leadingfrugal-life/516090/</link>
      <pubDate>Mon, 13 May 2013 00:09:00 +0530</pubDate>
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      <title><![CDATA[Electric mobility]]></title>
      <description><![CDATA[Public transport is very crucial for a nation as it provides access to employment, community resou-rces, medical care and recreational opportunities.]]></description>
      <link>http://www.business-standard.com/india/news/electric-mobility/516091/</link>
      <pubDate>Mon, 13 May 2013 00:08:00 +0530</pubDate>
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      <title><![CDATA[Franchising does not work in our business Nilesh Gupta]]></title>
      <description><![CDATA[A brief history of the enterpriseThe first Vijay Sales was opened by my father, Nanu Gupta, at Mahim in Mumbai in 1967.]]></description>
      <link>http://www.business-standard.com/india/news/franchising-does-not-work-in-our-business-nilesh-gupta/516092/</link>
      <pubDate>Mon, 13 May 2013 00:07:00 +0530</pubDate>
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      <title><![CDATA[The new store]]></title>
      <description><![CDATA[Anyone who says that Steve Jobs&#39; legacy resides in the products he created has clearly never visited the flagship store of Apple on Fifth Avenue in Manhattan, New York.]]></description>
      <link>http://www.business-standard.com/india/news/the-new-store/516093/</link>
      <pubDate>Mon, 13 May 2013 00:06:00 +0530</pubDate>
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      <title><![CDATA[Brands have been built on customer service Jim Bush]]></title>
      <description><![CDATA[When you move from customer servicing to customer engagement, you develop a value generating asset for the company, Bush tells Sudipto DeyVarious surveys have pointed out that customers in emerging markets can be more sensitive to customer service than their counterparts in mature markets.]]></description>
      <link>http://www.business-standard.com/india/news/brands-have-been-builtcustomer-service-jim-bush/516094/</link>
      <pubDate>Mon, 13 May 2013 00:05:00 +0530</pubDate>
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      <title><![CDATA["We were the first to stress on relationship"]]></title>
      <description><![CDATA[Why it is my best campaignFor four years, between 2008 and 2012, my team and I at Contract worked on Domino&#39;s Pizza, hammering home the brand&#39;s belief of delivering more than just pizzas with numerous commercials that always ended with &quot;Khushiyon ki Home Delivery&quot;.]]></description>
      <link>http://www.business-standard.com/india/news/\"we-werefirst-to-stressrelationship\"/516095/</link>
      <pubDate>Mon, 13 May 2013 00:04:00 +0530</pubDate>
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    <item>
      <title><![CDATA[The top 10 business bestsellers]]></title>
      <description><![CDATA[ACCIDENTAL GENIUS: USING WRITING TO GENERATE YOUR BEST IDEAS, INSIGHT AND CONTENT by Mark LevyPublished by Collins BusinessPrice Rs 299Learn the secrets to freewriting and how to overcome internal editorBUSINESS SUTRA: A VERY INDIAN APPROACH TO MANAGEMENT by Devdutta PattanaikPublished by Aleph PublisherPrice Rs 695The book uses stories from Hindu, Jain and Buddhist mythology to understand business situationsTO SELL IS HUMAN: THE SURPRISING TRUTH ABOUT MOVING OTHERS by Daniel H.]]></description>
      <link>http://www.business-standard.com/india/news/the-top-10-business-bestsellers/516096/</link>
      <pubDate>Mon, 13 May 2013 00:03:00 +0530</pubDate>
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    <item>
      <title><![CDATA[The Strategist Quiz (#305)]]></title>
      <description><![CDATA[Name the automobile brand and its manufacturer who uses this brand line &quot;Dive it again, James&quot;.]]></description>
      <link>http://www.business-standard.com/india/news/the-strategist-quiz-305/516097/</link>
      <pubDate>Mon, 13 May 2013 00:02:00 +0530</pubDate>
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      <title><![CDATA[Answers to last weeks quiz (#304)]]></title>
      <description><![CDATA[Name the company that came out with the advertisement, &quot;The Message that Saved His Life&quot;, in 1964.]]></description>
      <link>http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-304/516099/</link>
      <pubDate>Mon, 13 May 2013 00:01:00 +0530</pubDate>
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      <title><![CDATA[The smart shopper]]></title>
      <description><![CDATA[Click on graphicA majority of the Indian youth with smart phones believe it aids in informed shopping experience, says a survey by market research firm Abacus Absolute]]></description>
      <link>http://www.business-standard.com/india/news/the-smart-shopper/516101/</link>
      <pubDate>Mon, 13 May 2013 00:00:00 +0530</pubDate>
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      <title><![CDATA[Big ideas, low cost]]></title>
      <description><![CDATA[Two years ago, when Philips Lighting India was looking to launch its LED bulbs in India, it stared at a serious problem.]]></description>
      <link>http://www.business-standard.com/india/news/big-ideas-low-cost/515128/</link>
      <pubDate>Mon, 06 May 2013 00:10:00 +0530</pubDate>
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      <title><![CDATA[Out of sync]]></title>
      <description><![CDATA[What to change usually (but not always) begins when the organization&#39;s leaders are confronted with some event or shift in the organization&#39;s external environment.]]></description>
      <link>http://www.business-standard.com/india/news/outsync/515129/</link>
      <pubDate>Mon, 06 May 2013 00:09:00 +0530</pubDate>
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      <title><![CDATA[Leaders have to make way for other leaders Vineet Nayar]]></title>
      <description><![CDATA[You cannot build leaders or do succession planning.]]></description>
      <link>http://www.business-standard.com/india/news/leaders-have-to-make-way-for-other-leaders-vineet-nayar/515132/</link>
      <pubDate>Mon, 06 May 2013 00:08:00 +0530</pubDate>
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    <item>
      <title><![CDATA[Health is wealth]]></title>
      <description><![CDATA[Healthy living is no longer limited to the style section of newspapers.]]></description>
      <link>http://www.business-standard.com/india/news/health-is-wealth/515130/</link>
      <pubDate>Mon, 06 May 2013 00:07:00 +0530</pubDate>
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      <title><![CDATA[First establish the brand on your home turf Kamal Tandon]]></title>
      <description><![CDATA[A brief history of the enterpriseThe first Nalli Silks store was set up in 1928 by Nalli Chinnasami Chetty, a weaver from Kanchipuram, in Chennai&#39;s T Nagar.]]></description>
      <link>http://www.business-standard.com/india/news/first-establishbrandyour-home-turf-kamal-tandon/515131/</link>
      <pubDate>Mon, 06 May 2013 00:06:00 +0530</pubDate>
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      <title><![CDATA[The time is ripe for a createchie]]></title>
      <description><![CDATA[For all the talk about the power of digital media, traditional advertising firms don&#39;t always harness the new media&#39;s strength.]]></description>
      <link>http://www.business-standard.com/india/news/the-time-is-ripe-for\createchie\/515133/</link>
      <pubDate>Mon, 06 May 2013 00:05:00 +0530</pubDate>
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    <item>
      <title><![CDATA["We made people proactive in solving the pothole menace"]]></title>
      <description><![CDATA[Why it is my best campaignIt was an online campaign about clearing roads of potholes, and we took a very unique approach.]]></description>
      <link>http://www.business-standard.com/india/news/\"we-made-people-proactive-in-solvingpothole-menace\"/515136/</link>
      <pubDate>Mon, 06 May 2013 00:04:00 +0530</pubDate>
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      <title><![CDATA[Pay attention to weak signals W Warner Burke]]></title>
      <description><![CDATA[Even a slight change in the domain of the company&#39;s performance, such as a new technology or a dip in customer satisfaction, should not be ignored, Burke tells Ankita RaiDo single-fix changes, such as the introduction of new teams or new processes, help in changing an organisation&#39;s culture?]]></description>
      <link>http://www.business-standard.com/india/news/pay-attention-to-weak-signals-w-warner-burke/515134/</link>
      <pubDate>Mon, 06 May 2013 00:03:00 +0530</pubDate>
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    <item>
      <title><![CDATA[The top 10 business bestsellers]]></title>
      <description><![CDATA[ACCIDENTAL GENIUS: USING WRITING TO GENERATE YOUR BEST IDEAS, INSIGHT AND CONTENT by Mark LevyPublished by Collins BusinessPrice Rs 299Learn the secrets to freewriting and how to overcome internal editorBUSINESS SUTRA : A VERY INDIAN APPROACH TO MANAGEMENT by Devdutta PattanaikPublished by Aleph PublisherPrice Rs 695The book uses stories from Hindu, Jain and Buddhist mythology to understand business situationsTO SELL IS HUMAN: THE SURPRISING TRUTH ABOUT MOVING OTHERS by Daniel H.]]></description>
      <link>http://www.business-standard.com/india/news/the-top-10-business-bestsellers/515137/</link>
      <pubDate>Mon, 06 May 2013 00:02:00 +0530</pubDate>
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      <title><![CDATA[The Strategist Quiz (#304)]]></title>
      <description><![CDATA[Name the company that came out with the advertisement, &quot;The Message that Saved His Life&quot;, in 1964.]]></description>
      <link>http://www.business-standard.com/india/news/the-strategist-quiz-304/515138/</link>
      <pubDate>Mon, 06 May 2013 00:01:00 +0530</pubDate>
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      <title><![CDATA[Answers to last weeks quiz (#303)]]></title>
      <description><![CDATA[During WWII 2500 men and women associated with this company joined the war efforts.]]></description>
      <link>http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-303/515139/</link>
      <pubDate>Mon, 06 May 2013 00:00:00 +0530</pubDate>
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    <item>
      <title><![CDATA[Crisis in HR]]></title>
      <description><![CDATA[A human resources professional in a PSU bank was once asked to manage the flagging operations in one of its territories.]]></description>
      <link>http://www.business-standard.com/india/news/crisis-in-hr/511917/</link>
      <pubDate>Mon, 15 Apr 2013 00:30:00 +0530</pubDate>
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    <item>
      <title><![CDATA[The customer matrix]]></title>
      <description><![CDATA[The deceptively simple question, &#39;Who is my customer?]]></description>
      <link>http://www.business-standard.com/india/news/the-customer-matrix/511919/</link>
      <pubDate>Mon, 15 Apr 2013 00:29:00 +0530</pubDate>
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      <title><![CDATA[Make email marketing work for you]]></title>
      <description><![CDATA[Internet users are far too familiar with email newsletters that waste time, pitches that annoy, and those that are downright spam.]]></description>
      <link>http://www.business-standard.com/india/news/make-email-marketing-work-for-you/511924/</link>
      <pubDate>Mon, 15 Apr 2013 00:27:00 +0530</pubDate>
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    <item>
      <title><![CDATA[Trai this for a change]]></title>
      <description><![CDATA[On February 23, 2013, the Telecom Regulatory Authority of India (Trai) issued the Standards of Quality of Service (duration of advertisements on television channels) (amendment) Regulations, 2013 (3 OF 2013).]]></description>
      <link>http://www.business-standard.com/india/news/trai-this-forchange/511926/</link>
      <pubDate>Mon, 15 Apr 2013 00:26:00 +0530</pubDate>
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      <title><![CDATA[My Best Campaign Minakshi Achan]]></title>
      <description><![CDATA[Why it is my best campaignI could easily pull out a whole lot of work I&#39;ve done in my earlier role (chief creative officer for Rediffusion Y&amp;R) including the launch of Tata Nano, the Airtel commercials, some work on Bacardi or Eveready Batteries.]]></description>
      <link>http://www.business-standard.com/india/news/my-best-campaign-minakshi-achan/511921/</link>
      <pubDate>Mon, 15 Apr 2013 00:25:00 +0530</pubDate>
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    <item>
      <title><![CDATA[The top 10 business bestsellers]]></title>
      <description><![CDATA[HOW STELLA SAVED THE FARM: A TALE ABOUT MAKING INNOVATION HAPPENVijay Govindarajan and Chris TrimblePublished by MacmillanPrice Rs 399* A modern day parable that is must read for companies redefining their future.]]></description>
      <link>http://www.business-standard.com/india/news/the-top-10-business-bestsellers/511927/</link>
      <pubDate>Mon, 15 Apr 2013 00:25:00 +0530</pubDate>
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      <title><![CDATA[The Strategist Quiz (#301)]]></title>
      <description><![CDATA[In which company&#39;s Human Resources Development Centre would one find a meticulous recreation of a conference room of a German hotel called the Frankfurt Room and why?]]></description>
      <link>http://www.business-standard.com/india/news/the-strategist-quiz-301/511928/</link>
      <pubDate>Mon, 15 Apr 2013 00:23:00 +0530</pubDate>
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      <title><![CDATA[Answers to last weeks quiz (#300)]]></title>
      <description><![CDATA[Business rivalry prompted this person to hold shocking public demonstrations of electrocution of dogs, cows, horses and even an elephant in order to discredit AC power during the 1890s.]]></description>
      <link>http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-300/511931/</link>
      <pubDate>Mon, 15 Apr 2013 00:22:00 +0530</pubDate>
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      <title><![CDATA[Are phablets a fad?]]></title>
      <description><![CDATA[The &#39;Is it a phone or is it a tablet&#39; device, also known as phablet, has been getting a lot of attention lately.]]></description>
      <link>http://www.business-standard.com/india/news/are-phabletsfad/511918/</link>
      <pubDate>Mon, 15 Apr 2013 00:21:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/are-phabletsfad/511918/</guid>
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      <title><![CDATA[The mobile phone will soon emerge as a key advertising tool Srikant Sastri]]></title>
      <description><![CDATA[The smartphone explosion will force brands and their agencies to find a way to help clients advertise on this platform, Srikant Sastri tells Abhilasha Ojha As tablet and smartphone penetration increases, and bigger bandwidth lets consumers be constantly connected through Wi-Fi or 4G networks, video consumption and app consumption are also going to increase.]]></description>
      <link>http://www.business-standard.com/india/news/the-mobile-phone-will-soon-emerge-askey-advertising-tool-srikant-sastri/511920/</link>
      <pubDate>Sun, 14 Apr 2013 21:28:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-mobile-phone-will-soon-emerge-askey-advertising-tool-srikant-sastri/511920/</guid>
    </item>
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      <title><![CDATA[Marissa is wrong]]></title>
      <description><![CDATA[Thirty-one-year-old Prashant Srivastava is employed with a multinational IT services corporation and understands the significance of the work-from-home (WFH) option he enjoys.]]></description>
      <link>http://www.business-standard.com/india/news/marissa-is-wrong/510575/</link>
      <pubDate>Mon, 08 Apr 2013 00:10:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/marissa-is-wrong/510575/</guid>
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      <title><![CDATA[Here and now]]></title>
      <description><![CDATA[A key principle for persuasive decision interfaces is immediacy.]]></description>
      <link>http://www.business-standard.com/india/news/herenow/510576/</link>
      <pubDate>Mon, 08 Apr 2013 00:09:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/herenow/510576/</guid>
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      <title><![CDATA[The consumer is driving the direction of business now Antoine De Riedmatten]]></title>
      <description><![CDATA[This puts pressure on businesses to put in place mechanisms to listen to her, Antoine De Riedmatten tells Masoom GupteYou have worked extensively with players in retail, travel and tourism, and leisure industries.]]></description>
      <link>http://www.business-standard.com/india/news/the-consumer-is-drivingdirectionbusiness-now-antoine-de-riedmatten/510577/</link>
      <pubDate>Mon, 08 Apr 2013 00:08:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-consumer-is-drivingdirectionbusiness-now-antoine-de-riedmatten/510577/</guid>
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    <item>
      <title><![CDATA[Bad for JWT, bad for Ford, just plain bad]]></title>
      <description><![CDATA[First, everyone agrees it was a terrible creative to start with.]]></description>
      <link>http://www.business-standard.com/india/news/bad-for-jwt-bad-for-ford-just-plain-bad/510578/</link>
      <pubDate>Mon, 08 Apr 2013 00:07:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/bad-for-jwt-bad-for-ford-just-plain-bad/510578/</guid>
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      <title><![CDATA[We tend to stick with brands that have served us well Phil Barden]]></title>
      <description><![CDATA[Decision science can help to understand the signals that our brands send and how these are decoded by the consumer&#39;s brain, Barden tells Ankita RaiWhat are the key areas in which decision science can help marketing?]]></description>
      <link>http://www.business-standard.com/india/news/we-tend-to-stickbrands-that-have-served-us-well-phil-barden/510579/</link>
      <pubDate>Mon, 08 Apr 2013 00:06:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/we-tend-to-stickbrands-that-have-served-us-well-phil-barden/510579/</guid>
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    <item>
      <title><![CDATA[The campaign was a tribute to people whose sacrifices often go unnoticed]]></title>
      <description><![CDATA[Why it is my best campaignThe Union Bank of India&#39;s brand campaign has been our most memorable one.]]></description>
      <link>http://www.business-standard.com/india/news/the-campaign-wastribute-to-people-whose-sacrifices-often-go-unnoticed/510580/</link>
      <pubDate>Mon, 08 Apr 2013 00:05:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-campaign-wastribute-to-people-whose-sacrifices-often-go-unnoticed/510580/</guid>
    </item>
    <item>
      <title><![CDATA[The top 10 business bestsellers]]></title>
      <description><![CDATA[HOW STELLA SAVED THE FARM: A TALE ABOUT MAKING INNOVATION HAPPEN by Vijay Govindarajan and Chris TrimblePublished by MacmillanPrice Rs 399A modern day parable that is must read for companies redefining their futurePLAYING TO WIN: HOW STRATEGY REALLY WORKS by AG Lafley, Roger L MartinPublished by Harvard BusinessPrice Rs 995Strategy is not complex but hard because it forces people and organisations to make specific choices about their future.]]></description>
      <link>http://www.business-standard.com/india/news/the-top-10-business-bestsellers/510581/</link>
      <pubDate>Mon, 08 Apr 2013 00:04:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-top-10-business-bestsellers/510581/</guid>
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      <title><![CDATA[The Strategist Quiz (#300)]]></title>
      <description><![CDATA[Business rivalry prompted this person to hold shocking public demonstrations of electrocution of dogs, cows, horses and even an elephant in order to discredit AC power during the 1890s.]]></description>
      <link>http://www.business-standard.com/india/news/the-strategist-quiz-300/510582/</link>
      <pubDate>Mon, 08 Apr 2013 00:03:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-strategist-quiz-300/510582/</guid>
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      <title><![CDATA[Answers to last weeks quiz (#299)]]></title>
      <description><![CDATA[What is unique about these two US companies that sell men&#39;s line of beauty products - Blakk Cosmetics and Evolutionman?]]></description>
      <link>http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-299/510585/</link>
      <pubDate>Mon, 08 Apr 2013 00:02:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-299/510585/</guid>
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      <title><![CDATA[The digital shift]]></title>
      <description><![CDATA[Digital consumerism is impacting the way companies use technology.]]></description>
      <link>http://www.business-standard.com/india/news/the-digital-shift/510587/</link>
      <pubDate>Mon, 08 Apr 2013 00:01:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-digital-shift/510587/</guid>
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    <item>
      <title><![CDATA[In a new bottle]]></title>
      <description><![CDATA[The old paradigm of business - where manufacturers produced, marketers relayed product messages, consumers listened and sales followed naturally - has crumbled.]]></description>
      <link>http://www.business-standard.com/india/news/innew-bottle/509345/</link>
      <pubDate>Mon, 01 Apr 2013 00:10:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/innew-bottle/509345/</guid>
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      <title><![CDATA[Sweet success]]></title>
      <description><![CDATA[The beginning of the new century was to further enhance the growth of Perfetti India, not only organically but also through the absorption of another entity.]]></description>
      <link>http://www.business-standard.com/india/news/sweet-success/509346/</link>
      <pubDate>Mon, 01 Apr 2013 00:09:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/sweet-success/509346/</guid>
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    <item>
      <title><![CDATA[Innovation in cost management gave us a leg up Amit Jatia]]></title>
      <description><![CDATA[The delivery model that works in, say, Chicago, can&#39;t be duplicated in India due to the unique conditions in the country and the stage of evolution of the market, Amit Jatia tells Sayantani KarMcDonald&#39;s believes in a 100 per cent outsourced supply chain.]]></description>
      <link>http://www.business-standard.com/india/news/innovation-in-cost-management-gave-usleg-up-amit-jatia/509348/</link>
      <pubDate>Mon, 01 Apr 2013 00:08:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/innovation-in-cost-management-gave-usleg-up-amit-jatia/509348/</guid>
    </item>
    <item>
      <title><![CDATA[Healthy, wealthy, wise]]></title>
      <description><![CDATA[We live in interesting times.]]></description>
      <link>http://www.business-standard.com/india/news/healthy-wealthy-wise/509351/</link>
      <pubDate>Mon, 01 Apr 2013 00:07:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/healthy-wealthy-wise/509351/</guid>
    </item>
    <item>
      <title><![CDATA[One-off? Or here to stay?]]></title>
      <description><![CDATA[In today&#39;s digital environment, it is impossible to fool consumers with tall claims.]]></description>
      <link>http://www.business-standard.com/india/news/one-off-or-here-to-stay/509353/</link>
      <pubDate>Mon, 01 Apr 2013 00:06:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/one-off-or-here-to-stay/509353/</guid>
    </item>
    <item>
      <title><![CDATA[One needs to strike the right balance between jugaad, and systems and processes Stefano Pelle]]></title>
      <description><![CDATA[Stefano Pelle tells Rohit Nautiyal that improvements in packaging and supply chain can enhance marginsA majority of rural consumers in emerging markets like India are still not part of the consumption cycle.]]></description>
      <link>http://www.business-standard.com/india/news/one-needs-to-strikeright-balance-between-jugaadsystemsprocesses-stefano-pelle/509355/</link>
      <pubDate>Mon, 01 Apr 2013 00:05:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/one-needs-to-strikeright-balance-between-jugaadsystemsprocesses-stefano-pelle/509355/</guid>
    </item>
    <item>
      <title><![CDATA["KILB became part of insurance lexicon"]]></title>
      <description><![CDATA[Why it is my best campaign The Kum Insurance Lene ki Bimari (KILB) campaign stands out as my best work so far because of many reasons.]]></description>
      <link>http://www.business-standard.com/india/news/\"kilb-became-partinsurance-lexicon\"/509356/</link>
      <pubDate>Mon, 01 Apr 2013 00:04:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/\"kilb-became-partinsurance-lexicon\"/509356/</guid>
    </item>
    <item>
      <title><![CDATA[The top 10 business bestsellers]]></title>
      <description><![CDATA[HOW STELLA SAVED THE FARM: A TALE ABOUT MAKING INNOVATION HAPPEN by Vijay Govindarajan and Chris TrimblePublished by MacmillanPrice Rs 399A modern day parable that is must read for companies redefining their futurePLAYING TO WIN: HOW STRATEGY REALLY WORKS by AG Lafley, Roger L MartinPublished by Harvard BusinessPrice Rs 995Strategy is not complex but hard because it forces people and organisations to make specific choices about their future.]]></description>
      <link>http://www.business-standard.com/india/news/the-top-10-business-bestsellers/509357/</link>
      <pubDate>Mon, 01 Apr 2013 00:03:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-top-10-business-bestsellers/509357/</guid>
    </item>
    <item>
      <title><![CDATA[The Strategist Quiz (#299)]]></title>
      <description><![CDATA[What is unique about these two US companies that sell men&#39;s line of beauty products - Blakk Cosmetics and Evolutionman?]]></description>
      <link>http://www.business-standard.com/india/news/the-strategist-quiz-299/509358/</link>
      <pubDate>Mon, 01 Apr 2013 00:02:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-strategist-quiz-299/509358/</guid>
    </item>
    <item>
      <title><![CDATA[Answers to last weeks quiz (#298)]]></title>
      <description><![CDATA[Name the company and its brand which recently put its ads on rotis/chapattis marked with a message for people to use one of their products before eating.]]></description>
      <link>http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-298/509359/</link>
      <pubDate>Mon, 01 Apr 2013 00:01:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-298/509359/</guid>
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    <item>
      <title><![CDATA[The app economy]]></title>
      <description><![CDATA[Among the 23.6 million mobile internet users from the top 35 cities in India, social media apps see the maximum indulgence at 88 per cent, followed by entertainment apps at 72 per cent, finds an IAMAI study (Click on graphic)]]></description>
      <link>http://www.business-standard.com/india/news/the-app-economy/509360/</link>
      <pubDate>Mon, 01 Apr 2013 00:00:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-app-economy/509360/</guid>
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    <item>
      <title><![CDATA[Super-adaptation]]></title>
      <description><![CDATA[The point of failure is not to fail; the point is to allow failure in the course of learning.]]></description>
      <link>http://www.business-standard.com/india/news/super-adaptation/506946/</link>
      <pubDate>Sun, 17 Mar 2013 22:29:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/super-adaptation/506946/</guid>
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      <title><![CDATA[There is a revolution happening in marketing now Patrice Bula]]></title>
      <description><![CDATA[Social media has the power to change things - be it products or governments of nations, Bula tells Abhilasha OjhaThere is a shift in how brands are now communicating with the consumers given the emphasis on digital media.]]></description>
      <link>http://www.business-standard.com/india/news/there-isrevolution-happening-in-marketing-now-patrice-bula/506947/</link>
      <pubDate>Sun, 17 Mar 2013 22:28:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/there-isrevolution-happening-in-marketing-now-patrice-bula/506947/</guid>
    </item>
    <item>
      <title><![CDATA[The broken leadership pipeline]]></title>
      <description><![CDATA[Asignificant number of Indian companies experienced impressive growth during the past two decades.]]></description>
      <link>http://www.business-standard.com/india/news/the-broken-leadership-pipeline/506948/</link>
      <pubDate>Sun, 17 Mar 2013 22:26:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-broken-leadership-pipeline/506948/</guid>
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    <item>
      <title><![CDATA[Can BlackBerry do what RIM couldnt?]]></title>
      <description><![CDATA[The company that used to be a juggernaut of smartphones is now undertaking a &quot;journey of transformation of business and brand&quot;.]]></description>
      <link>http://www.business-standard.com/india/news/can-blackberry-dorim-couldn\t/506949/</link>
      <pubDate>Sun, 17 Mar 2013 22:26:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/can-blackberry-dorim-couldn\t/506949/</guid>
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    <item>
      <title><![CDATA[The campaign united the nation behind the national team Senthil Kumar]]></title>
      <description><![CDATA[Why it is my best campaignThe Nike Bleed Blue campaign has lasted for two years now and is set to go on till the next World Cup in 2015, where Team India has to Bleed Blue as defending world champions.]]></description>
      <link>http://www.business-standard.com/india/news/the-campaign-unitednation-behindnational-team-senthil-kumar/506950/</link>
      <pubDate>Sun, 17 Mar 2013 22:24:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-campaign-unitednation-behindnational-team-senthil-kumar/506950/</guid>
    </item>
    <item>
      <title><![CDATA[The top 10 business bestsellers]]></title>
      <description><![CDATA[PLAYING TO WIN: HOW STRATEGY REALLY WORKSby AG Lafley, Roger L MartinPublished by Harvard BusinessPrice Rs 995 *Strategy is hard because it forces people and organisations to make specific choices about their future -something that doesn&#39;t happen in most companies.]]></description>
      <link>http://www.business-standard.com/india/news/the-top-10-business-bestsellers/506951/</link>
      <pubDate>Sun, 17 Mar 2013 22:23:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-top-10-business-bestsellers/506951/</guid>
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      <title><![CDATA[The Strategist Quiz (#297)]]></title>
      <description><![CDATA[Name the two companies that settled an advertising slogan dispute through an arm wrestling match between their chairmen.]]></description>
      <link>http://www.business-standard.com/india/news/the-strategist-quiz-297/506952/</link>
      <pubDate>Sun, 17 Mar 2013 22:22:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-strategist-quiz-297/506952/</guid>
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      <title><![CDATA[Answers to last weeks quiz (#296)]]></title>
      <description><![CDATA[Name the software product launched by a global company after it was challenged and pushed by the new age spiritual guru, Deepak Chopra, during one of his sessions with its employees.]]></description>
      <link>http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-296/506953/</link>
      <pubDate>Sun, 17 Mar 2013 22:21:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-296/506953/</guid>
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    <item>
      <title><![CDATA[Make email marketing dynamic]]></title>
      <description><![CDATA[An oft repeated grouse of marketers with regard to email marketing is its static nature.]]></description>
      <link>http://www.business-standard.com/india/news/make-email-marketing-dynamic/506945/</link>
      <pubDate>Sun, 17 Mar 2013 22:20:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/make-email-marketing-dynamic/506945/</guid>
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    <item>
      <title><![CDATA[Multiple phone usage up in BRIC markets]]></title>
      <description><![CDATA[In the BRIC (Brazil, Russia, India and China) markets, using multiple mobile devices is becoming the new norm.]]></description>
      <link>http://www.business-standard.com/india/news/multiple-phone-usagein-bric-markets/506954/</link>
      <pubDate>Sun, 17 Mar 2013 22:19:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/multiple-phone-usagein-bric-markets/506954/</guid>
    </item>
    <item>
      <title><![CDATA[Chaos by design]]></title>
      <description><![CDATA[Prevailing wisdom in retail design dictates that retail spaces should be organised well.]]></description>
      <link>http://www.business-standard.com/india/news/chaos-by-design/505928/</link>
      <pubDate>Sun, 10 Mar 2013 20:10:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/chaos-by-design/505928/</guid>
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    <item>
      <title><![CDATA[Why the best plans fail]]></title>
      <description><![CDATA[Perhaps not surprisingly, the same two critical issues that corporate R&amp;D programs have struggled with have also affected corporate venturing initiatives.]]></description>
      <link>http://www.business-standard.com/india/news/whybest-plans-fail/505929/</link>
      <pubDate>Sun, 10 Mar 2013 20:09:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/whybest-plans-fail/505929/</guid>
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      <title><![CDATA[Leaders need to develop people, not just drive them David Rock]]></title>
      <description><![CDATA[One of the good things about leaders is that they are bull headed and driven; they see things even though other people can&#39;t see them yet,  David Rock tells Masoom GupteYou&#39;ve been credited with coining the term Neuroleadership.]]></description>
      <link>http://www.business-standard.com/india/news/leaders-need-to-develop-people-not-just-drive-them-david-rock/505930/</link>
      <pubDate>Sun, 10 Mar 2013 20:08:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/leaders-need-to-develop-people-not-just-drive-them-david-rock/505930/</guid>
    </item>
    <item>
      <title><![CDATA[Negotiating the maze]]></title>
      <description><![CDATA[Consider the following developments in the last ten years:* The rapid emergence of new business models enabled by the internet that blind-side incumbents in many industries: Think of the information content business.]]></description>
      <link>http://www.business-standard.com/india/news/negotiatingmaze/505931/</link>
      <pubDate>Sun, 10 Mar 2013 20:07:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/negotiatingmaze/505931/</guid>
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    <item>
      <title><![CDATA["Shopper research is making retail design scientific"]]></title>
      <description><![CDATA[Marketers want to develop strategies and tactics to influence shopper behaviour to drive brand and category growth via packaging, promotions and pricing, point-of-sale and in-store marketing, shelf layout and assortment optimisation, secondary displays, store layout and category adjacencies and new product development.]]></description>
      <link>http://www.business-standard.com/india/news/\"shopper-research-is-making-retail-design-scientific\"/505932/</link>
      <pubDate>Sun, 10 Mar 2013 20:06:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/\"shopper-research-is-making-retail-design-scientific\"/505932/</guid>
    </item>
    <item>
      <title><![CDATA[Taking ideas to market is key to successful innovation Josh Lerner]]></title>
      <description><![CDATA[Author Josh Lerner tells Ankita Rai that innovative organisations are not those that rely on a single person, but rather on structures and processesHow can you have an architecture of innovation when the whole concept of it rests on free flow of ideas?]]></description>
      <link>http://www.business-standard.com/india/news/taking-ideas-to-market-is-key-to-successful-innovation-josh-lerner/505933/</link>
      <pubDate>Sun, 10 Mar 2013 20:05:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/taking-ideas-to-market-is-key-to-successful-innovation-josh-lerner/505933/</guid>
    </item>
    <item>
      <title><![CDATA["We made people laugh at the time of recession"]]></title>
      <description><![CDATA[Why it is my favourite campaignI have done quite a few advertisements in my career and met some wonderful people in the industry, including superstars, who have been extremely down-to-earth and very encouraging.]]></description>
      <link>http://www.business-standard.com/india/news/\"we-made-people-laugh-attimerecession\"/505934/</link>
      <pubDate>Sun, 10 Mar 2013 20:04:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/\"we-made-people-laugh-attimerecession\"/505934/</guid>
    </item>
    <item>
      <title><![CDATA[The top 10 business bestsellers]]></title>
      <description><![CDATA[PLAYING TO WIN: HOW STRATEGY REALLY WORKS by AG Lafley, Roger L MartinPublished by Harvard BusinessPrice Rs 995Strategy is hard because it forces people and organisations to make specific choices about their future -something that doesn&#39;t happen in most companies.]]></description>
      <link>http://www.business-standard.com/india/news/the-top-10-business-bestsellers/505935/</link>
      <pubDate>Sun, 10 Mar 2013 20:03:00 +0530</pubDate>
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      <title><![CDATA[The Strategist Quiz (#296)]]></title>
      <description><![CDATA[Name the software product launched by a global company after it was challenged and pushed by the new age spiritual guru, Deepak Chopra, during one of his sessions with its employees.]]></description>
      <link>http://www.business-standard.com/india/news/the-strategist-quiz-296/505936/</link>
      <pubDate>Sun, 10 Mar 2013 20:02:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-strategist-quiz-296/505936/</guid>
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      <title><![CDATA[Answers to last weeks quiz (#295)]]></title>
      <description><![CDATA[When this person was the warden of the royal mint in the late 1690s one in four coins was a fake since their bits were being clipped of gold coins.]]></description>
      <link>http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-295/505937/</link>
      <pubDate>Sun, 10 Mar 2013 20:01:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-295/505937/</guid>
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      <title><![CDATA[No more Chinese whispers]]></title>
      <description><![CDATA[Even until 10 years ago, the internet was just breaking into the mainstream and relatively few advertising agencies used computers in the workplace and few business and home computers had reliable internet connection.]]></description>
      <link>http://www.business-standard.com/india/news/no-more-chinese-whispers/504944/</link>
      <pubDate>Mon, 04 Mar 2013 00:20:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/no-more-chinese-whispers/504944/</guid>
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      <title><![CDATA[Building the right team]]></title>
      <description><![CDATA[Managers have a tendency to make the team too similar in personality and in talent.]]></description>
      <link>http://www.business-standard.com/india/news/buildingright-team/504945/</link>
      <pubDate>Mon, 04 Mar 2013 00:19:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/buildingright-team/504945/</guid>
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      <title><![CDATA[The lack of infrastructure  may lead to innovation Vijay Govindarajan]]></title>
      <description><![CDATA[There is no existing infrastructure to think through in India, so we can think free.]]></description>
      <link>http://www.business-standard.com/india/news/the-lackinfrastructuremay-lead-to-innovation-vijay-govindarajan/504946/</link>
      <pubDate>Mon, 04 Mar 2013 00:18:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-lackinfrastructuremay-lead-to-innovation-vijay-govindarajan/504946/</guid>
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    <item>
      <title><![CDATA[HR as a change agent]]></title>
      <description><![CDATA[Woven into the history of India s growth story is the rise of its telecom sector.]]></description>
      <link>http://www.business-standard.com/india/news/hr-aschange-agent/504947/</link>
      <pubDate>Mon, 04 Mar 2013 00:17:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/hr-aschange-agent/504947/</guid>
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      <title><![CDATA[Has IPL let the Indian advertiser down?]]></title>
      <description><![CDATA[The Indian Premier League started its career with a bang six seasons ago.]]></description>
      <link>http://www.business-standard.com/india/news/has-ipl-letindian-advertiser-down/504948/</link>
      <pubDate>Mon, 04 Mar 2013 00:16:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/has-ipl-letindian-advertiser-down/504948/</guid>
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      <title><![CDATA[We made KBC 4 sound fresh and interesting to the youth]]></title>
      <description><![CDATA[It's extremely rare in advertising to come up with a campaign where everything from conception to execution falls perfectly in place.]]></description>
      <link>http://www.business-standard.com/india/news/we-made-kbc-4-sound-freshinteresting-toyouth/504949/</link>
      <pubDate>Mon, 04 Mar 2013 00:15:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/we-made-kbc-4-sound-freshinteresting-toyouth/504949/</guid>
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      <title><![CDATA[The top 10 business bestsellers]]></title>
      <description><![CDATA[Strategy is hard because it forces people and organisations to make specific choices about their future something that doesnt happen in most companies.]]></description>
      <link>http://www.business-standard.com/india/news/the-top-10-business-bestsellers/504950/</link>
      <pubDate>Mon, 04 Mar 2013 00:14:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-top-10-business-bestsellers/504950/</guid>
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      <title><![CDATA[The Strategist Quiz (#295)]]></title>
      <description><![CDATA[    When this person was the warden of the royal mint in the late 1690s one in four coins was a fake since their bits were being clipped of gold coins.]]></description>
      <link>http://www.business-standard.com/india/news/the-strategist-quiz-295/504954/</link>
      <pubDate>Mon, 04 Mar 2013 00:13:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/the-strategist-quiz-295/504954/</guid>
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      <title><![CDATA[Answers to last weeks quiz (#294)]]></title>
      <description><![CDATA[    This brand&rsquo;s story is forged by work and driven by life.]]></description>
      <link>http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-294/504959/</link>
      <pubDate>Mon, 04 Mar 2013 00:12:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/answers-to-last-week\s-quiz-294/504959/</guid>
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      <title><![CDATA[Social media advertsing]]></title>
      <description><![CDATA[&nbsp;Paid social media advertising is increasingly being viewed as an integrated tactic, with a majority of the advertisers indicating they would use it in combination with other online platforms (Click on graphic)&nbsp;]]></description>
      <link>http://www.business-standard.com/india/news/social-media-advertsing/504960/</link>
      <pubDate>Mon, 04 Mar 2013 00:11:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/social-media-advertsing/504960/</guid>
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    <item>
      <title><![CDATA[Different time, different place]]></title>
      <description><![CDATA[In 2010, when Amitabh Bachchan asked viewers &ldquo;Nau baj gaye kya?]]></description>
      <link>http://www.business-standard.com/india/news/different-time-different-place/502889/</link>
      <pubDate>Mon, 18 Feb 2013 00:10:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/different-time-different-place/502889/</guid>
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      <title><![CDATA[Casting a wide net]]></title>
      <description><![CDATA[Truly global firms have gone through a four-step process: national to international to multinational to global.]]></description>
      <link>http://www.business-standard.com/india/news/castingwide-net/502890/</link>
      <pubDate>Mon, 18 Feb 2013 00:09:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/castingwide-net/502890/</guid>
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      <title><![CDATA[Service, selection and price are the three pillars Sachin Bansal]]></title>
      <description><![CDATA[It&rsquo;s important for companies to realise that mistakes will happen, but it&rsquo;s even more important to draw the correct lessons from those mistakes, Sachin Bansal tells Abhilasha OjhaWe have seen Flipkart grow into a formidable brand in a short time but it has received its share of bad press and negative feedback on some ads, including the one that showed two northeast children giving two others a pedicure.]]></description>
      <link>http://www.business-standard.com/india/news/service-selectionprice-arethree-pillars-sachin-bansal/502891/</link>
      <pubDate>Mon, 18 Feb 2013 00:08:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/service-selectionprice-arethree-pillars-sachin-bansal/502891/</guid>
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    <item>
      <title><![CDATA[Winning women over]]></title>
      <description><![CDATA[Financially independent women who are active purchase decision makers may sound like a clich&eacute; by now, but the fact is that the economic power of women is revolutionary.]]></description>
      <link>http://www.business-standard.com/india/news/winning-women-over/502892/</link>
      <pubDate>Mon, 18 Feb 2013 00:07:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/winning-women-over/502892/</guid>
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      <title><![CDATA[Blockbuster branding]]></title>
      <description><![CDATA[When Munni sang about Zandu in the 2010 blockbuster Dabangg, the endorsement that the balm got was unintended.]]></description>
      <link>http://www.business-standard.com/india/news/blockbuster-branding/502893/</link>
      <pubDate>Mon, 18 Feb 2013 00:06:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/blockbuster-branding/502893/</guid>
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    <item>
      <title><![CDATA["Being macho could also be about addressing social issues"]]></title>
      <description><![CDATA[Why it is my best campaignThere are many ads which are close to my heart but this ad stands out as the best because it gave me the opportunity to break away from the clich&eacute;d advertising for an undergarment brand.]]></description>
      <link>http://www.business-standard.com/india/news/\"being-macho-could-also-be-about-addressing-social-issues\"/502894/</link>
      <pubDate>Mon, 18 Feb 2013 00:05:00 +0530</pubDate>
      <guid isPermaLink="true">http://www.business-standard.com/india/news/\"being-macho-could-also-be-about-addressing-social-issues\"/502894/</guid>
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      <title><![CDATA[The top 10 business bestsellers]]></title>
      <description><![CDATA[PLAYING TO WIN: HOW STRATEGY REALLY WORKS by AG Lafley, Roger L MartinPublished by Harvard BusinessPrice $27Strategy forces organisations to make choices about their future &mdash; something that doesn&rsquo;t happen in most companies.]]></description>
      <link>http://www.business-standard.com/india/news/the-top-10-business-bestsellers/502896/</link>
      <pubDate>Mon, 18 Feb 2013 00:04:00 +0530</pubDate>
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